# The best William Hill alternatives in the UK

> William Hill publishes the clearest terms and answers around the clock, but it has the heaviest penalties in our top five, Best Odds Guaranteed by invitation only and no partial cash out. These licensed bookmakers do better on those.

- URL: https://safebet.ai/uk/sports-betting/william-hill-alternatives/
- Markdown version: https://safebet.ai/uk/sports-betting/william-hill-alternatives/index.html.md
- Last updated: 2026-10-22 (re-checked when an operator changes its terms or a regulator or court acts)
- Author: SafeBet.ai Research Team (SafeBet.ai)
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## Why look for a William Hill alternative?

- A clean record: we found no Commission action against Sky Bet or Midnite since March 2021.
- Partial cash out and Best Odds Guaranteed without an invitation: Paddy Power offered both in its 2025 help pages.
- Higher caps: bet365 pays up to £2 million a day on the Premier League.

## The best William Hill alternatives

### 1. Sky Bet — Best overall (8.8/10)

Sky Bet has no Commission action on record since March 2021, cash out between legs, free in-play streams and Pay by Bank withdrawals that arrive immediately.

[Sky Bet review](https://safebet.ai/uk/sports-betting/sky-bet-review/)

### 2. Paddy Power — Best Odds Guaranteed (8.2/10)

Paddy Power offered Best Odds Guaranteed to anyone who opts in and partial cash out in its 2025 help pages, and its iOS app is rated 4.74.

[Paddy Power review](https://safebet.ai/uk/sports-betting/paddy-power-review/)

### 3. bet365 — Biggest app & payout caps (8.6/10)

bet365 doubles William Hill's cap on the Premier League, to £2 million a day, and has the most-rated betting app we found.

[bet365 review](https://safebet.ai/uk/sports-betting/bet365-review/)

## When to stick with William Hill

Stick with William Hill if you want help at any hour, stakes from 3p and a shop network alongside your online account.

## Comparison

| # | Sports betting site | Score | Gambling Commission licence | Sports | Features | Max. payout | Payments | Payout speed | Apps |
|---|---|---|---|---|---|---|---|---|---|
| 4 | [William Hill](https://safebet.ai/uk/sports-betting/william-hill-review/) | 8.1/10 | WHG (International) Limited, account 39225 | Football, racing, greyhounds, tennis, golf, cricket, darts, esports, politics & more | Bet Builder, #YourOdds, cash out (no partial), WHTV streams | £1M a day on the Premier League and top UK & Irish races | Debit cards, Pay by Bank, Apple Pay, PayPal, Skrill, Neteller, cash in shops | Visa Direct within 4 hours; Pay by Bank immediate to 1 working day | iOS 4.7 · Android 4.2 |
| 1 | [Sky Bet](https://safebet.ai/uk/sports-betting/sky-bet-review/) | 8.8/10 | SBG Sports Limited, account 67370 | 60+ sports and events, incl. football, racing, darts, esports, politics | BuildABet, RequestABet, cash out between legs, free in-play streams | £500,000 a day on top football; £250,000 on racing | Debit cards, Apple Pay, Pay by Bank, Revolut Pay | Pay by Bank immediately; cards 1–4 hours | iOS 4.7 · Android 4.6 |
| 3 | [Paddy Power](https://safebet.ai/uk/sports-betting/paddy-power-review/) | 8.2/10 | PPB Counterparty Services Limited, account 39439 | Football, racing, boxing, rugby, tennis, golf, darts, snooker, F1 & more | Bet Builder+, partial cash out, live streaming | £1M a day overall (2025 terms) | Debit cards, Apple Pay, PayPal, Skrill, Neteller, bank transfer (2025) | Instant bank transfer immediately; cards 1–4 hours (2025) | iOS 4.7 · Android 4.3 |
| 2 | [bet365](https://safebet.ai/uk/sports-betting/bet365-review/) | 8.6/10 | Hillside (UK Sports) ENC, account 55148 | Football, racing, tennis, golf, darts, boxing, US sports & more | Live streaming, in-play betting, Bet Builder+ | £2M a day on the Premier League; £1M on UK & Irish racing | Debit cards, Apple Pay, Google Pay, Pay by Bank, PayPal | Not checked (UK pages blocked outside the UK) | iOS 4.7 · Android 4.6 |

## Frequently asked questions

### What is the best alternative to William Hill?

[Sky Bet](https://safebet.ai/uk/sports-betting/sky-bet-review/) for a clean record, or [Paddy Power](https://safebet.ai/uk/sports-betting/paddy-power-review/) for racing and partial cash out.

Full ranking: [Best sports betting sites in the UK](https://safebet.ai/uk/sports-betting/)