# William Hill review (2026)

> William Hill is the pick for bettors who want help at any hour and clear, current terms. Its help centre, updated in October 2026, spells everything out: messaging support 24/7, maximum winnings of £1 million a day on the Premier League and top UK and Irish races, minimum stakes of 3p, and withdrawals to Visa Direct cards within 4 hours or by Pay by Bank immediately to one working day. Its iOS app is rated 4.67 from more than 200,000 ratings. It ranks fourth because its operator has the heaviest penalties in our top five, £12.5 million in 2023 and £82,687 in 2025, and because Best Odds Guaranteed is by invitation only and partial cash out isn't available.

- URL: https://safebet.ai/uk/sports-betting/william-hill-review/
- Markdown version: https://safebet.ai/uk/sports-betting/william-hill-review/index.html.md
- Last updated: 2026-10-22 (re-checked when an operator changes its terms or a regulator or court acts)
- Author: SafeBet.ai Research Team (SafeBet.ai)
- SafeBet.ai score: 8.1/10
- Ranking: #4 of 5 in [Best sports betting sites in the UK](https://safebet.ai/uk/sports-betting/) — 24/7 support
- Official website: https://sports.williamhill.com/
- Operator: WHG (International) Limited
- Notice: Advertising. SafeBet.ai may be paid by the operators shown when you register through our links. We only link to operators licensed by the Gambling Commission. 18+ only. Free, confidential help: the National Gambling Helpline on 0808 8020 133, or block yourself from every licensed site with GAMSTOP.
- Editorial policy and advertiser disclosure: https://safebet.ai/editorial-policy/

## Key facts

| | |
|---|---|
| Operator | WHG (International) Limited, registered in Gibraltar (company 99191), Gambling Commission account 39225; the same licence covers the William Hill Vegas casino. William Hill also has betting shops |
| Licence | Licence 039225-R-319373-015 for remote betting on real and virtual events, pool betting, casino and bingo, held since November 1, 2014; www.williamhill.com is on the Commission's register |
| Regulatory record | August 7, 2025: £82,687 penalty for not identifying customers who also held accounts with other group companies, a breach it reported itself. March 28, 2023: £12.5 million, part of £19.2 million paid by William Hill businesses for social responsibility and anti-money laundering failures |
| Sports and features | Football (including 5-minute markets), horse racing, greyhounds, tennis, golf, cricket, rugby, ice hockey, darts, esports, politics, virtuals and Tote pool betting; Bet Builder and #YourOdds; cash out, though not partial cash out or on each-way bets; WHTV streaming and free Betting TV for selected racing |
| Limits | Minimum stake 3p a line, or 1p on accumulators of four or more; maximum winnings per customer per day £1,000,000 on the Premier League, the EFL, the Scottish Premiership, LaLiga, the Champions League and Europa League and on top-class UK and Irish races, £50,000 on Bet Builder and #YourOdds bets |
| Best Odds Guaranteed | UK and Irish horse racing from 8am on race day, by invitation only (invited customers opt in), worth at most £25,000 extra per customer per day |
| Payments | Debit cards, Pay by Bank and Apple Pay from £5; PayPal, Skrill and Neteller from £10; paysafecard; cash in shops with William Hill PLUS; no card fees. Withdrawals from £5 by card or Pay by Bank: Visa Direct within 4 hours, Pay by Bank immediately to 1 working day, other cards 1 to 3 working days. £3 a month on accounts unused for 13 months |
| Apps | William Hill Sports Betting: 4.67/5 from 200,164 ratings on the UK App Store and 4.24 from 33,097 on Google Play (October 22, 2026) |
| Responsible gambling | Daily, weekly and monthly deposit limits, session time reminders, time-outs of up to 42 days, self-exclusion from 6 months to 5 years, account closure, affordability checks, GAMSTOP and GamProtect |
| Customer support | Messaging 24/7; phone betting closed on April 28, 2024; unresolved disputes can go to IBAS |

## Scores

- Licensing & safety (25%): 6.5/10
- Markets & features (20%): 8.5/10
- Odds & limits (15%): 8.0/10
- Payments & payouts (15%): 9.0/10
- App & experience (15%): 9.0/10
- Support & responsible gambling (10%): 9.0/10

## Pros

- Messaging support around the clock
- £1 million daily caps on the Premier League and top UK and Irish races
- Minimum stakes of 3p, or 1p a line on accumulators of four or more
- Visa Direct withdrawals within 4 hours, weekends included
- The most complete, up-to-date terms we read: its help centre was updated in October 2026

## Cons

- The heaviest penalties in our top five: £12.5 million in 2023 and £82,687 in 2025
- Best Odds Guaranteed is by invitation only, and partial cash out isn't available
- A £3 monthly fee on accounts unused for 13 months

## What is William Hill?

William Hill is a bookmaker with an online sportsbook, the William Hill Vegas casino and betting shops. Online, all of it is run by WHG (International) Limited, registered in Gibraltar. It ranks #4 in [our ranking of the best betting sites in the UK](https://safebet.ai/uk/sports-betting/).

## Is William Hill licensed in the UK?

Yes. WHG (International) Limited has held a Gambling Commission licence for remote betting on real and virtual events, pool betting, casino and bingo since November 1, 2014 (account 39225, licence 039225-R-319373-015), and www.williamhill.com is on the Commission's public register.

Its record is the weakest in our top five. On March 28, 2023, William Hill businesses agreed to pay a record £19.2 million for social responsibility and anti-money laundering failures, £12.5 million of it from WHG (International) Limited; the Commission said the failings were "so widespread and alarming serious consideration was given to licence suspension". On August 7, 2025, it was fined £82,687 for not taking reasonable steps to identify customers who also held accounts with other companies in its group, a breach it found and reported itself. Check any site with our [UK licence check](https://safebet.ai/uk/sports-betting/licence-check/).

## Sports, markets and features

William Hill's help centre and app listing cover football, horse racing, greyhounds, tennis, golf, cricket, rugby, ice hockey, darts, boxing, snooker, esports, politics, virtual sports and Tote pool betting, plus 5-minute football markets. You can build your own bet with Bet Builder, though a single void selection voids the whole bet, or request a price with #YourOdds.

Cash out is available on selected markets for singles and multiples, but partial cash out "isn't available yet on the new version", and there's none on each-way bets. A cash out is capped at £50,000 on singles staked under £20,000 and on all multiples. WHTV streams sport to customers who are logged in with a positive balance or a bet in the last 24 hours; live racing needs a £1 bet on the race, and the free Betting TV channel shows selected UK and US racing and UK greyhounds.

Best Odds Guaranteed is by invitation only. Invited customers opt in from a UK or Irish race card; bets on the win market, including each-way, placed from 8am on race day are then paid at the starting price if it's bigger, up to £25,000 extra a day. William Hill's app listing presents it more broadly.

## Odds and limits

William Hill doesn't publish its margins, and we don't collect its odds: its terms ban bots and other automated systems, and allow its content to be used for "personal, non-commercial use only". Our [margin calculator](https://safebet.ai/uk/sports-betting/margin-calculator/) shows what any market costs you.

Its limits are among the most generous we found. The minimum unit stake is 3p on singles, doubles, trebles and other multiples, and 1p on accumulators of four or more selections. Maximum winnings per customer per day, excluding your stake, are £1,000,000 on the Premier League, the EFL, the Scottish Premiership, LaLiga, internationals, the World Cup, the Champions League and Europa League, and on the main win and each-way markets of top-class UK and Irish races; £500,000 on the Bundesliga, Serie A, Ligue 1, the lower Scottish divisions and other major competitions; and £50,000 on Bet Builder and #YourOdds bets.

## Deposits and withdrawals

You can deposit from £5 by debit card, Pay by Bank or Apple Pay, from £10 by PayPal, Skrill or Neteller, with a paysafecard account, or in cash at a William Hill shop with William Hill PLUS. William Hill charges no card fees, and UK customers can't use credit cards.

Card and Pay by Bank withdrawals start at £5. Visa Direct cards are paid within 4 hours, at weekends and on bank holidays too; Pay by Bank takes from immediately to one working day, and other debit cards 1 to 3 working days. Once requested, a UK withdrawal can't be reversed. One catch: if your account goes unused for 13 months with money in it, William Hill charges £3 a month after first trying to return your balance.

## App and experience

William Hill's iOS app is rated 4.67 out of 5 from 200,164 ratings on the UK App Store; its Android app scores lower, 4.24 from 33,097 ratings on Google Play (October 22, 2026). The app shows football stats alongside the odds and tracks each leg of a Bet Builder live. With William Hill PLUS, you can also track and cash out bets you placed in a shop.

## Safety, responsible gambling and support

You can set daily, weekly or monthly deposit limits and session time reminders, take a time-out of up to 42 days, self-exclude for 6 months to 5 years, or close your account. Session time reminders of at most an hour are compulsory for UK customers playing casino games. William Hill runs affordability checks through third parties, which won't affect your credit score but may appear as a search on your credit file, and it takes part in GAMSTOP and GamProtect.

Support is the best in our top five: William Hill's messaging service is staffed 24/7. Telephone betting closed on April 28, 2024, and disputes it can't resolve can go to the Independent Betting Adjudication Service (IBAS). Free, confidential help: the National Gambling Helpline on 0808 8020 133, 24/7, and our [guide to gambling help in the UK](https://safebet.ai/uk/guides/gambling-help-uk/).

## Who is William Hill best for?

- **Bettors who want help at any hour.**
- **Small-stakes and accumulator bettors**, with stakes from 1p a line.
- **Big football and racing bettors**, with £1 million caps.
- **Bettors who also use shops**, with William Hill PLUS.
- **Not for** bettors who weigh a bookmaker's regulatory record above all.

## Our verdict

William Hill has the clearest terms, the best support and some of the highest limits in our top five, but the heaviest penalties keep it fourth. Compare it in [our UK ranking](https://safebet.ai/uk/sports-betting/), or see the [best William Hill alternatives](https://safebet.ai/uk/sports-betting/william-hill-alternatives/).

## How William Hill compares

| # | Sports betting site | Score | Gambling Commission licence | Sports | Features | Max. payout | Payments | Payout speed | Apps |
|---|---|---|---|---|---|---|---|---|---|
| 1 | [Sky Bet](https://safebet.ai/uk/sports-betting/sky-bet-review/) | 8.8/10 | SBG Sports Limited, account 67370 | 60+ sports and events, incl. football, racing, darts, esports, politics | BuildABet, RequestABet, cash out between legs, free in-play streams | £500,000 a day on top football; £250,000 on racing | Debit cards, Apple Pay, Pay by Bank, Revolut Pay | Pay by Bank immediately; cards 1–4 hours | iOS 4.7 · Android 4.6 |
| 2 | [bet365](https://safebet.ai/uk/sports-betting/bet365-review/) | 8.6/10 | Hillside (UK Sports) ENC, account 55148 | Football, racing, tennis, golf, darts, boxing, US sports & more | Live streaming, in-play betting, Bet Builder+ | £2M a day on the Premier League; £1M on UK & Irish racing | Debit cards, Apple Pay, Google Pay, Pay by Bank, PayPal | Not checked (UK pages blocked outside the UK) | iOS 4.7 · Android 4.6 |
| 3 | [Paddy Power](https://safebet.ai/uk/sports-betting/paddy-power-review/) | 8.2/10 | PPB Counterparty Services Limited, account 39439 | Football, racing, boxing, rugby, tennis, golf, darts, snooker, F1 & more | Bet Builder+, partial cash out, live streaming | £1M a day overall (2025 terms) | Debit cards, Apple Pay, PayPal, Skrill, Neteller, bank transfer (2025) | Instant bank transfer immediately; cards 1–4 hours (2025) | iOS 4.7 · Android 4.3 |
| 4 | [William Hill](https://safebet.ai/uk/sports-betting/william-hill-review/) | 8.1/10 | WHG (International) Limited, account 39225 | Football, racing, greyhounds, tennis, golf, cricket, darts, esports, politics & more | Bet Builder, #YourOdds, cash out (no partial), WHTV streams | £1M a day on the Premier League and top UK & Irish races | Debit cards, Pay by Bank, Apple Pay, PayPal, Skrill, Neteller, cash in shops | Visa Direct within 4 hours; Pay by Bank immediate to 1 working day | iOS 4.7 · Android 4.2 |
| 5 | [Midnite](https://safebet.ai/uk/sports-betting/midnite-review/) | 8.0/10 | Midnite Limited, account 101839 | Football, racing, tennis, cricket, darts, US sports, MMA & eight esports titles | In-play, Bet Builder, cash out on selected markets | £250,000 (and £250,000 a day in total) | Debit cards, Apple Pay, Google Pay, Pay by Bank, Revolut Pay | Most within minutes; all aimed within 72 hours | iOS 4.7 · Android 4.6 |

See the [best William Hill alternatives](https://safebet.ai/uk/sports-betting/william-hill-alternatives/).

## Frequently asked questions

### Is William Hill legal in the UK?

Yes. William Hill's online sportsbook is run by WHG (International) Limited, which has held a Gambling Commission licence since November 1, 2014 (account 39225), and williamhill.com is on the Commission's public register. Check any site with our [UK licence check](https://safebet.ai/uk/sports-betting/licence-check/).

### Does William Hill have Best Odds Guaranteed?

Only by invitation. Invited customers opt in from a UK or Irish race card, and then bets on the win market (including each-way) placed from 8am on race day are paid at the starting price if it beats the price taken, up to £25,000 extra a day. Its app listing presents Best Odds Guaranteed more broadly, but its help centre says it's invitation only.

### How fast does William Hill pay out?

Withdrawals to Visa Direct cards arrive within 4 hours, at weekends too; Pay by Bank takes from immediately to one working day, and other debit cards 1 to 3 working days. Card and Pay by Bank withdrawals start at £5, and William Hill charges no card fees. UK customers can't reverse a withdrawal once requested.

### What's the minimum bet at William Hill?

3p per line on singles, doubles, trebles and other multiples, and 1p per line on accumulators of four or more selections.

### Can I use my William Hill account in the shops?

Yes, with William Hill PLUS: you can deposit cash in a shop, bet in the shop with your online balance, and withdraw online funds as cash, up to £750 a day.

### Is William Hill Vegas the same company?

Yes. WHG (International) Limited's licence also covers casino and bingo, so William Hill Vegas is run by the same company. See our [William Hill Vegas review](https://safebet.ai/uk/online-casinos/william-hill-vegas-review/).

## Sources

1. [Download the register of gambling businesses](https://www.gamblingcommission.gov.uk/public-register/businesses/download) — Gambling Commission, files of 2026-10-22
2. [Sanction for WHG (International) Limited](https://www.gamblingcommission.gov.uk/public-register/regulatory-action/detail/271) — Gambling Commission, 2025-08-07
3. [William Hill Group businesses to pay record £19.2m for failures](https://www.gamblingcommission.gov.uk/news/article/william-hill-group-businesses-to-pay-record-gbp19-2m-for-failures) — Gambling Commission, 2023-03-28
4. [Terms & Conditions: UK, Jersey and Gibraltar Customers](https://help.williamhill.com/hc/en-gb/articles/29441300852893-Terms-Conditions-UK-Jersey-and-Gibraltar-Customers) — William Hill, updated 2026-10-22
5. [Rules For All Sports Bets on William Hill Sportsbook](https://help.williamhill.com/hc/en-gb/articles/21754593695261-Rules-For-All-Sports-Bets-on-William-Hill-Sportsbook) — William Hill, updated 2026-10-22
6. [General Football Rules](https://help.williamhill.com/hc/en-gb/articles/36444262255133--General-Football-Rules) — William Hill, updated 2026-10-22
7. [How to place a bet?](https://help.williamhill.com/hc/en-gb/articles/29955218321053-How-to-place-a-bet) — William Hill, updated 2026-10-21
8. [Best Odds Guaranteed](https://help.williamhill.com/hc/en-gb/articles/30100223352989-Best-Odds-Guaranteed) — William Hill, updated 2026-10-21
9. [Cash Out](https://help.williamhill.com/hc/en-gb/articles/30100205127709-Cash-Out) — William Hill, updated 2026-10-22
10. [Our WHTV Streaming Service](https://help.williamhill.com/hc/en-gb/articles/30532805018525-Our-WHTV-Streaming-Service) — William Hill, updated 2026-10-15
11. [Available Deposit and Withdrawal Options](https://help.williamhill.com/hc/en-gb/articles/21812883018653-Available-Deposit-and-Withdrawal-Options-Excluding-customers-registered-in-the-Republic-of-Ireland) — William Hill, updated 2026-10-22
12. [Visa Direct (faster withdrawals)](https://help.williamhill.com/hc/en-gb/articles/29872143000093-Visa-Direct-faster-withdrawals) — William Hill, updated 2026-10-22
13. [Do you charge a fee for my account?](https://help.williamhill.com/hc/en-gb/articles/21812983176093-Do-you-charge-a-fee-for-my-account) — William Hill, updated 2026-10-22
14. [Safer Gambling Tools](https://help.williamhill.com/hc/en-gb/articles/29764383276701-Safer-Gambling-Tools) — William Hill, updated 2026-10-22
15. [What's a Time Out and How to Set One?](https://help.williamhill.com/hc/en-gb/articles/30552286841117-What-s-a-Time-Out-and-How-to-Set-One) — William Hill, updated 2026-10-22
16. [Affordability Checks](https://help.williamhill.com/hc/en-gb/articles/29689597127965-Affordability-Checks) — William Hill, updated 2026-10-21
17. [Contact Us](https://help.williamhill.com/hc/en-gb/articles/21813121954461-Contact-Us) — William Hill, updated 2026-10-22
18. [UK Telebetting Closure](https://help.williamhill.com/hc/en-gb/articles/21713505685533-UK-Telebetting-Closure) — William Hill, updated 2026-10-13
19. [William Hill Sports Betting (App Store listing)](https://apps.apple.com/gb/app/id465712788) — Apple App Store (UK), version 14.12.1 of 2026-10-02; accessed 2026-10-22
20. [William Hill (Google Play listing)](https://play.google.com/store/apps/details?id=com.williamhill.sports.android&gl=GB) — Google Play (UK), updated 2026-09-07; accessed 2026-10-22