# William Hill vs Paddy Power

> Paddy Power is the better pick for racing fans and in-play bettors: its 2025 help pages offered Best Odds Guaranteed on all UK and Irish racing to anyone who opts in, partial cash out and free in-play streams, and its iOS app is the best rated in our top five. William Hill is the choice if you want help at any hour and fully current terms, with 24/7 messaging support, Visa Direct withdrawals within 4 hours and stakes from 3p, though it has the heavier penalties and offers Best Odds Guaranteed by invitation only.

- URL: https://safebet.ai/uk/sports-betting/william-hill-vs-paddy-power/
- Markdown version: https://safebet.ai/uk/sports-betting/william-hill-vs-paddy-power/index.html.md
- Last updated: 2026-10-22 (re-checked when an operator changes its terms or a regulator or court acts)
- Author: SafeBet.ai Research Team (SafeBet.ai)
- William Hill: #4 of 5 in [Best sports betting sites in the UK](https://safebet.ai/uk/sports-betting/), 8.1/10 — review: https://safebet.ai/uk/sports-betting/william-hill-review/
- Paddy Power: #3 of 5 in [Best sports betting sites in the UK](https://safebet.ai/uk/sports-betting/), 8.2/10 — review: https://safebet.ai/uk/sports-betting/paddy-power-review/
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- Editorial policy and advertiser disclosure: https://safebet.ai/editorial-policy/

## Who should choose which

| Need | Better choice | Why |
|---|---|---|
| Regulatory record | Paddy Power | Paddy Power's licensee was part of a £2 million settlement in December 2025; William Hill's paid £12.5 million in 2023 and was fined £82,687 in 2025. |
| Best Odds Guaranteed | Paddy Power | Paddy Power offered it to anyone who opts in, on all UK and Irish racing (January 2025 terms, extra capped at £1,000 a day); William Hill only by invitation (capped at £25,000 a day). |
| Cash out | Paddy Power | Paddy Power had partial cash out in its 2025 help pages; William Hill says partial cash out isn't available yet, and there's no cash out on each-way bets. |
| Support | William Hill | William Hill's messaging service is staffed 24/7; we couldn't check Paddy Power's support hours. |
| Stakes and payout caps | William Hill | Both cap winnings at £1 million a day on top events, but William Hill takes stakes from 3p (1p on bigger accumulators) against Paddy Power's usual 10p, and its terms are current. |
| App | Paddy Power | Paddy Power's app is rated 4.74 from 266,407 ratings on iOS and 4.30 on Android; William Hill's 4.67 from 200,164 and 4.24. |

## Scores (SafeBet.ai ratings, 0–10)

| Criterion (weight) | William Hill | Paddy Power |
|---|---|---|
| Licensing & safety (25%) | 6.5 | 7.5 |
| Markets & features (20%) | 8.5 | 9.0 |
| Odds & limits (15%) | 8.0 | 9.0 |
| Payments & payouts (15%) | 9.0 | 7.0 |
| App & experience (15%) | 9.0 | 9.5 |
| Support & responsible gambling (10%) | 9.0 | 7.0 |
| **Overall** | **8.1** | **8.2** |

## Key facts

| | William Hill | Paddy Power |
|---|---|---|
| Gambling Commission licence | WHG (International) Limited, account 39225 | PPB Counterparty Services Limited, account 39439 |
| Sports | Football, racing, greyhounds, tennis, golf, cricket, darts, esports, politics & more | Football, racing, boxing, rugby, tennis, golf, darts, snooker, F1 & more |
| Features | Bet Builder, #YourOdds, cash out (no partial), WHTV streams | Bet Builder+, partial cash out, live streaming |
| Max. payout | £1M a day on the Premier League and top UK & Irish races | £1M a day overall (2025 terms) |
| Payments | Debit cards, Pay by Bank, Apple Pay, PayPal, Skrill, Neteller, cash in shops | Debit cards, Apple Pay, PayPal, Skrill, Neteller, bank transfer (2025) |
| Payout speed | Visa Direct within 4 hours; Pay by Bank immediate to 1 working day | Instant bank transfer immediately; cards 1–4 hours (2025) |
| Apps | iOS 4.7 · Android 4.2 | iOS 4.7 · Android 4.3 |

## Pros and cons

### William Hill

- Pro: Messaging support around the clock
- Pro: £1 million daily caps on the Premier League and top UK and Irish races
- Pro: Minimum stakes of 3p, or 1p a line on accumulators of four or more
- Pro: Visa Direct withdrawals within 4 hours, weekends included
- Pro: The most complete, up-to-date terms we read: its help centre was updated in October 2026
- Con: The heaviest penalties in our top five: £12.5 million in 2023 and £82,687 in 2025
- Con: Best Odds Guaranteed is by invitation only, and partial cash out isn't available
- Con: A £3 monthly fee on accounts unused for 13 months

### Paddy Power

- Pro: Best Odds Guaranteed on all UK and Irish racing for customers who opt in (2025 terms)
- Pro: Partial cash out, and free streams of in-play events when logged in
- Pro: The best-rated iOS app in our top five: 4.74 from more than 266,000 ratings
- Pro: 10p minimum stakes and a £1 million daily payout cap
- Pro: Instant bank transfer withdrawals and 1 to 4 hour card payouts (2025 terms)
- Con: Part of a £2 million settlement with the Gambling Commission in December 2025
- Con: Our details on payments and features come from 2025 copies of its help pages, which block visitors outside the UK
- Con: Best Odds Guaranteed pays at most £1,000 extra a day, and Paddy Power can exclude customers from it

## The key differences

Paddy Power and William Hill sit third and fourth in [our UK sportsbook ranking](https://safebet.ai/uk/sports-betting/), a tenth of a point apart. Paddy Power is the stronger product for racing and in-play betting; William Hill the more transparent and easier to reach.

| | William Hill | Paddy Power |
|---|---|---|
| Licensee (account) | WHG (International) Limited (39225), since November 2014 | PPB Counterparty Services Limited (39439), since November 2014 |
| Regulatory record | £12.5m (2023), £82,687 (2025) | Part of a £2m settlement (December 2025) |
| Best Odds Guaranteed | By invitation only; extra capped at £25,000 a day | Anyone who opts in; extra capped at £1,000 a day (2025) |
| Cash out | Full only; none on each-way bets | Full and partial (2025) |
| Max. payout | £1,000,000 a day on the Premier League and top UK and Irish races | £1,000,000 a day overall (2025) |
| Minimum stake | 3p (1p on accumulators of four or more) | Usually 10p (2025) |
| Withdrawals | Visa Direct within 4 hours; Pay by Bank immediately to 1 working day | Instant bank transfer immediately; cards 1–4 hours (2025) |
| iOS app | 4.67 (200,164 ratings) | 4.74 (266,407 ratings) |
| Support | Messaging 24/7 | Messaging; hours not checked |

Our William Hill facts come from its live help centre, updated in October 2026. Paddy Power's help centre blocks visitors from outside the UK, so its facts come from Internet Archive copies of January to July 2025 and may have changed since.

## Prices

Neither publishes its margins, and both forbid automated betting tools, so we don't compare their odds directly. Before a big bet, enter both bookmakers' odds on the same market into our [margin calculator](https://safebet.ai/uk/sports-betting/margin-calculator/) to see which keeps less.

## Which should you choose?

- **Racing and in-play bettors:** [Paddy Power](https://safebet.ai/uk/sports-betting/paddy-power-review/), for Best Odds Guaranteed on opt-in, partial cash out and free streams.
- **Bettors who want help at any hour, or bet small stakes:** [William Hill](https://safebet.ai/uk/sports-betting/william-hill-review/), for 24/7 support and 3p stakes.
- **Shop bettors:** William Hill, whose PLUS card links your shop bets to your online account.

## Frequently asked questions

### Is William Hill or Paddy Power better?

Paddy Power ranks third in our UK sportsbook ranking (8.2) and William Hill fourth (8.1). Paddy Power wins on racing, cash out, its app and its record; William Hill on support, stakes and terms we could check live.

### Which has better Best Odds Guaranteed?

Paddy Power, if its 2025 terms still apply: it offered Best Odds Guaranteed on all UK and Irish horse racing to any customer who opts in, though the extra it pays is capped at £1,000 a day. William Hill's is by invitation only, with a higher cap of £25,000 a day.

### Can I bet in the shops with either?

William Hill, with its PLUS card: you can deposit cash in its shops, bet there with your online balance and withdraw online funds as cash, up to £750 a day. We couldn't check whether Paddy Power offers anything similar.

## Sources

1. [Best Odds Guaranteed](https://help.williamhill.com/hc/en-gb/articles/30100223352989-Best-Odds-Guaranteed) — William Hill, updated 2026-10-21
2. [Cash Out](https://help.williamhill.com/hc/en-gb/articles/30100205127709-Cash-Out) — William Hill, updated 2026-10-22
3. [Contact Us](https://help.williamhill.com/hc/en-gb/articles/21813121954461-Contact-Us) — William Hill, updated 2026-10-22
4. [Horse Racing - Best Odds Guaranteed Explained (Internet Archive capture)](https://web.archive.org/web/20250117071801/https://helpcenter.paddypower.com/app/answers/detail/10000-horse-racing---best-odds-guaranteed-explained/) — Paddy Power, captured 2025-01-17
5. [Cash Out (Internet Archive capture)](https://web.archive.org/web/20250120053432/https://helpcenter.paddypower.com/app/answers/detail/1214-cash-out/) — Paddy Power, captured 2025-01-20
6. [Paddy Power Betfair to pay £2m for regulatory failures](https://www.gamblingcommission.gov.uk/news/article/paddy-power-betfair-to-pay-gbp2m-for-regulatory-failures) — Gambling Commission, 2025-12-17
7. [William Hill Group businesses to pay record £19.2m for failures](https://www.gamblingcommission.gov.uk/news/article/william-hill-group-businesses-to-pay-record-gbp19-2m-for-failures) — Gambling Commission, 2023-03-28