Get picks
Get today’s picks Member log in

UK · Sports betting · Alternatives

The best William Hill alternatives in the UK

William Hill publishes the clearest terms and answers around the clock, but it has the heaviest penalties in our top five, Best Odds Guaranteed by invitation only and no partial cash out. These licensed bookmakers do better on those.

By SafeBet.ai Research Team Updated 1 min read

Advertiser disclosure

SafeBet.ai is reader-supported. When you sign up with an operator through a link on this page we may earn a commission, at no extra cost to you. Partnerships can influence which operators we feature and the order in which they appear. They don’t change the facts we report: every review follows our published methodology, cites official sources, and only covers operators that are licensed or regulated where they operate. Read our editorial policy.

Advertising. SafeBet.ai may be paid by the operators shown when you register through our links. We only link to operators licensed by the Gambling Commission. 18+ only. Free, confidential help: the National Gambling Helpline on 0808 8020 133, or block yourself from every licensed site with GAMSTOP.

Best William Hill alternatives

Checked

The best William Hill alternative for most people in the UK is Sky Bet. Sky Bet has no Commission action on record since March 2021, cash out between legs, free in-play streams and Pay by Bank withdrawals that arrive immediately.

  1. 1 Sky Bet Best overall 8.8 /10
  2. 2 Paddy Power Best Odds Guaranteed 8.2 /10
  3. 3 bet365 Biggest app & payout caps 8.6 /10

Why look for a William Hill alternative?

  • A clean record: we found no Commission action against Sky Bet or Midnite since March 2021.
  • Partial cash out and Best Odds Guaranteed without an invitation: Paddy Power offered both in its 2025 help pages.
  • Higher caps: bet365 pays up to £2 million a day on the Premier League.

The best William Hill alternatives in the UK

Rank #1

Sky Bet

Best overall

8.8 /10

Sky Bet has no Commission action on record since March 2021, cash out between legs, free in-play streams and Pay by Bank withdrawals that arrive immediately.

Features
BuildABet, RequestABet, cash out between legs, free in-play streams
Max. payout
£500,000 a day on top football; £250,000 on racing
Payout speed
Pay by Bank immediately; cards 1–4 hours
  • No fine or settlement in the Gambling Commission's records since March 2021
  • BuildABet, RequestABet and cash out before, during and between legs
  • Free streams of selected in-play events, just by logging in
Bet at Sky Bet Sky Bet review 18+ · Advertising · Licensed by the Gambling Commission · Operator: SBG Sports Limited
Rank #2

Paddy Power

Best Odds Guaranteed

8.2 /10

Paddy Power offered Best Odds Guaranteed to anyone who opts in and partial cash out in its 2025 help pages, and its iOS app is rated 4.74.

Features
Bet Builder+, partial cash out, live streaming
Max. payout
£1M a day overall (2025 terms)
Payout speed
Instant bank transfer immediately; cards 1–4 hours (2025)
  • Best Odds Guaranteed on all UK and Irish racing for customers who opt in (2025 terms)
  • Partial cash out, and free streams of in-play events when logged in
  • The best-rated iOS app in our top five: 4.74 from more than 266,000 ratings
Bet at Paddy Power Paddy Power review 18+ · Advertising · Licensed by the Gambling Commission · Operator: PPB Counterparty Services Limited
Rank #3

bet365

Biggest app & payout caps

8.6 /10

bet365 doubles William Hill's cap on the Premier League, to £2 million a day, and has the most-rated betting app we found.

Features
Live streaming, in-play betting, Bet Builder+
Max. payout
£2M a day on the Premier League; £1M on UK & Irish racing
Payout speed
Not checked (UK pages blocked outside the UK)
  • The highest payout caps we found: £2 million a day on the Premier League and Champions League, £1 million on UK and Irish racing
  • The most-rated betting app we found in the UK: 4.73 from more than 454,000 ratings on iOS, 4.59 from more than 266,000 on Android
  • Live streaming, in-play betting and Bet Builder+ before and during games
Bet at bet365 bet365 review 18+ · Advertising · Licensed by the Gambling Commission · Operator: Hillside (UK Sports) ENC

When to stick with William Hill

Stick with William Hill if you want help at any hour, stakes from 3p and a shop network alongside your online account.

Bet at William Hill Read our William Hill review

William Hill vs the alternatives

William Hill compared with its best alternatives
#4 William Hill #1 Sky Bet #3 Paddy Power #2 bet365
SafeBet score 8.1/108.8/108.2/108.6/10
Best for 24/7 supportBest overallBest Odds GuaranteedBiggest app & payout caps
Gambling Commission licence WHG (International) Limited, account 39225SBG Sports Limited, account 67370PPB Counterparty Services Limited, account 39439Hillside (UK Sports) ENC, account 55148
Sports Football, racing, greyhounds, tennis, golf, cricket, darts, esports, politics & more60+ sports and events, incl. football, racing, darts, esports, politicsFootball, racing, boxing, rugby, tennis, golf, darts, snooker, F1 & moreFootball, racing, tennis, golf, darts, boxing, US sports & more
Features Bet Builder, #YourOdds, cash out (no partial), WHTV streamsBuildABet, RequestABet, cash out between legs, free in-play streamsBet Builder+, partial cash out, live streamingLive streaming, in-play betting, Bet Builder+
Max. payout £1M a day on the Premier League and top UK & Irish races£500,000 a day on top football; £250,000 on racing£1M a day overall (2025 terms)£2M a day on the Premier League; £1M on UK & Irish racing
Payments Debit cards, Pay by Bank, Apple Pay, PayPal, Skrill, Neteller, cash in shopsDebit cards, Apple Pay, Pay by Bank, Revolut PayDebit cards, Apple Pay, PayPal, Skrill, Neteller, bank transfer (2025)Debit cards, Apple Pay, Google Pay, Pay by Bank, PayPal
Payout speed Visa Direct within 4 hours; Pay by Bank immediate to 1 working dayPay by Bank immediately; cards 1–4 hoursInstant bank transfer immediately; cards 1–4 hours (2025)Not checked (UK pages blocked outside the UK)
Apps iOS 4.7 · Android 4.2iOS 4.7 · Android 4.6iOS 4.7 · Android 4.3iOS 4.7 · Android 4.6
Links Bet Review Bet Review Bet Review Bet Review

Head-to-head: William Hill vs Paddy Power

William Hill alternatives FAQ

What is the best alternative to William Hill?

Sky Bet for a clean record, or Paddy Power for racing and partial cash out.

Compare the 5 best sports betting sites in the UK Ranked on regulation, fees, features and payouts · Sky Bet, bet365, Paddy Power and more See the ranking

The facts on this page come from our full reviews, which list their sources: Sky Bet, Paddy Power, bet365 and William Hill.