William Hill and Paddy Power compared: Gambling Commission records, Best Odds Guaranteed, cash out, payout caps, payments, apps and support, as of October 2026.
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William Hill or Paddy Power?
Checked
Paddy Power is the better pick for racing fans and in-play bettors: its 2025 help pages offered Best Odds Guaranteed on all UK and Irish racing to anyone who opts in, partial cash out and free in-play streams, and its iOS app is the best rated in our top five. William Hill is the choice if you want help at any hour and fully current terms, with 24/7 messaging support, Visa Direct withdrawals within 4 hours and stakes from 3p, though it has the heavier penalties and offers Best Odds Guaranteed by invitation only.
Paddy Power's licensee was part of a £2 million settlement in December 2025; William Hill's paid £12.5 million in 2023 and was fined £82,687 in 2025.
Best Odds Guaranteed
Paddy Power
Paddy Power offered it to anyone who opts in, on all UK and Irish racing (January 2025 terms, extra capped at £1,000 a day); William Hill only by invitation (capped at £25,000 a day).
Cash out
Paddy Power
Paddy Power had partial cash out in its 2025 help pages; William Hill says partial cash out isn't available yet, and there's no cash out on each-way bets.
Support
William Hill
William Hill's messaging service is staffed 24/7; we couldn't check Paddy Power's support hours.
Stakes and payout caps
William Hill
Both cap winnings at £1 million a day on top events, but William Hill takes stakes from 3p (1p on bigger accumulators) against Paddy Power's usual 10p, and its terms are current.
App
Paddy Power
Paddy Power's app is rated 4.74 from 266,407 ratings on iOS and 4.30 on Android; William Hill's 4.67 from 200,164 and 4.24.
Scores side by side
Our 0–10 ratings from the full reviews, on the criteria and weights of our
ranking method. The higher score in each row is highlighted.
Criterion (weight)
William Hill
Paddy Power
Licensing & safety (25%)
6.5
7.5
Markets & features (20%)
8.5
9.0
Odds & limits (15%)
8.0
9.0
Payments & payouts (15%)
9.0
7.0
App & experience (15%)
9.0
9.5
Support & responsible gambling (10%)
9.0
7.0
Overall
8.1/10
8.2/10
William Hill and Paddy Power at a glance
Rank #4WH
William Hill
24/7 support
8.1 /10
Messaging support around the clock, £1 million caps on the Premier League and top UK and Irish races, 3p minimum stakes, Visa Direct withdrawals within 4 hours and betting shops, but the heaviest penalties in our ranking.
Features
Bet Builder, #YourOdds, cash out (no partial), WHTV streams
Max. payout
£1M a day on the Premier League and top UK & Irish races
Payout speed
Visa Direct within 4 hours; Pay by Bank immediate to 1 working day
Messaging support around the clock
£1 million daily caps on the Premier League and top UK and Irish races
Minimum stakes of 3p, or 1p a line on accumulators of four or more
Best Odds Guaranteed on all UK and Irish racing for customers who opt in, partial cash out and free in-play streams in its 2025 help pages, and the best-rated iOS app in our top five.
Features
Bet Builder+, partial cash out, live streaming
Max. payout
£1M a day overall (2025 terms)
Payout speed
Instant bank transfer immediately; cards 1–4 hours (2025)
Best Odds Guaranteed on all UK and Irish racing for customers who opt in (2025 terms)
Partial cash out, and free streams of in-play events when logged in
The best-rated iOS app in our top five: 4.74 from more than 266,000 ratings
Paddy Power and William Hill sit third and fourth in our UK sportsbook ranking, a tenth of a point apart. Paddy Power is the stronger product for racing and in-play betting; William Hill the more transparent and easier to reach.
William Hill
Paddy Power
Licensee (account)
WHG (International) Limited (39225), since November 2014
PPB Counterparty Services Limited (39439), since November 2014
Regulatory record
£12.5m (2023), £82,687 (2025)
Part of a £2m settlement (December 2025)
Best Odds Guaranteed
By invitation only; extra capped at £25,000 a day
Anyone who opts in; extra capped at £1,000 a day (2025)
Cash out
Full only; none on each-way bets
Full and partial (2025)
Max. payout
£1,000,000 a day on the Premier League and top UK and Irish races
£1,000,000 a day overall (2025)
Minimum stake
3p (1p on accumulators of four or more)
Usually 10p (2025)
Withdrawals
Visa Direct within 4 hours; Pay by Bank immediately to 1 working day
Instant bank transfer immediately; cards 1–4 hours (2025)
iOS app
4.67 (200,164 ratings)
4.74 (266,407 ratings)
Support
Messaging 24/7
Messaging; hours not checked
Our William Hill facts come from its live help centre, updated in October 2026. Paddy Power’s help centre blocks visitors from outside the UK, so its facts come from Internet Archive copies of January to July 2025 and may have changed since.
Prices
Neither publishes its margins, and both forbid automated betting tools, so we don’t compare their odds directly. Before a big bet, enter both bookmakers’ odds on the same market into our margin calculator to see which keeps less.
Which should you choose?
Racing and in-play bettors:Paddy Power, for Best Odds Guaranteed on opt-in, partial cash out and free streams.
Bettors who want help at any hour, or bet small stakes:William Hill, for 24/7 support and 3p stakes.
Shop bettors: William Hill, whose PLUS card links your shop bets to your online account.
Pros and cons
William Hill
Messaging support around the clock
£1 million daily caps on the Premier League and top UK and Irish races
Minimum stakes of 3p, or 1p a line on accumulators of four or more
Visa Direct withdrawals within 4 hours, weekends included
The most complete, up-to-date terms we read: its help centre was updated in October 2026
The heaviest penalties in our top five: £12.5 million in 2023 and £82,687 in 2025
Best Odds Guaranteed is by invitation only, and partial cash out isn't available
Paddy Power ranks third in our UK sportsbook ranking (8.2) and William Hill fourth (8.1). Paddy Power wins on racing, cash out, its app and its record; William Hill on support, stakes and terms we could check live.
Which has better Best Odds Guaranteed?
Paddy Power, if its 2025 terms still apply: it offered Best Odds Guaranteed on all UK and Irish horse racing to any customer who opts in, though the extra it pays is capped at £1,000 a day. William Hill's is by invitation only, with a higher cap of £25,000 a day.
Can I bet in the shops with either?
William Hill, with its PLUS card: you can deposit cash in its shops, bet there with your online balance and withdraw online funds as cash, up to £750 a day. We couldn't check whether Paddy Power offers anything similar.
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